I thought the folks at LucasFilms must really love me since they'd hired a PR firm to send me a release inviting me to the 17-hour marathon of all six Star Wars films in LA. (I was hoping for the Cinerama Dome, but it's at the Convention Center - booo!)
Then I looked at the top of the e-mail:
"Hi @First Name@,"
Hi, First Name?!?!? What's up with that? (It's on par with job applicants who send me cover letters addressed to editors at other newspapers. Attention to detail, people.) The PR flak does, however, offer to hook me up with a LucasFilm exec. I just may take 'em up on that one.