So, Dairy Queen, the DQ, has introduced an online game world featuring the DQ Deeqs and aimed at 8- to 12-year-olds.
Kids sit around playing games online and win points.
From the press release: "As the site develops, the points kids earn playing the game will be redeemable for virtual and in-store Dairy Queen rewards."
Just what my kid who's sitting around playing online games needs: Dairy Queen treats.
Who are the Deeqs? The story goes, they're ice cream confections that have been frozen for years because they were too sweet, too fun, too out of control.
If only kids would stretch it like that.